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MARVEL MYSTERY OIL
'1923: FORWARD INTO THE PAST' Brand Refresh
2018 GOLDEN TRUMPET
AWARD WINNER (PCC)
CATEGORY:
BRAND BUILDER
![GoldenTrumpet[RB].png](https://static.wixstatic.com/media/386fd8_fa45b76a52134ea494b36416f3053915~mv2.png/v1/fill/w_53,h_122,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/GoldenTrumpet%5BRB%5D.png)
Brand Identity Guidelines
Marvel Mystery Oil is a legendary automotive engine lubricant and enhancer. The products are mainly used by Hot Rod and Motorcycle enthusiasts and ultimately have a very niche market. Marvel is a sister-company of Turtle Wax and this brand refresh began shortly after the success of the Turtle Wax brand revival. Marvel was less of a creative lift, but we still defined the Logo and brand element usages, came up with custom visuals for photography and graphics, and tailored in social media tone and digital approach within the brand identity guidelines.
'Marvelize' T-Shirt
Designed for the 2018 annual TROG racing event and now available on the Marvel Mystery Oil website.
Marvel Shop Poster
XL Posters for building brand awareness and driving UGC on social media platforms were supplied to store owners that used Marvel products or potential Marvel licensers.
Sell Sheets
Marvel History and product information. Printed as a post-card sized booklet, or assembled as a foldable 2-sided poster (with the brand photography on the reverse side). Purpose of the piece was to boost awareness and sales from niche events and shows.
Marvel Advertisements
We made full-page magazine advertisements for use in niche markets to build brand awareness with specific targets.
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