Brand Identity Guidelines
Marvel Mystery Oil is a legendary automotive engine lubricant and enhancer. The products are mainly used by Hot Rod and Motorcycle enthusiasts and ultimately have a very niche market. Marvel is a sister-company of Turtle Wax and this brand refresh began shortly after the success of the Turtle Wax brand revival. Marvel was less of a creative lift, but we still defined the Logo and brand element usages, came up with custom visuals for photography and graphics, and tailored in social media tone and digital approach within the brand identity guidelines.
![GoldenTrumpet[RB].png](https://static.wixstatic.com/media/386fd8_fa45b76a52134ea494b36416f3053915~mv2.png/v1/fill/w_53,h_122,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/GoldenTrumpet%5BRB%5D.png)
