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TURTLE WAX
'ROAD TO RELEVANCE' Brand Campaign
2018 GOLD SABRE
AWARD WINNER (PR WEEK)
CATEGORY:
EXCEPTIONAL BRAND BUILDING
![SabreAward[RB].png](https://static.wixstatic.com/media/386fd8_6ddf93e2a7544ee5a25027f7892bfa8f~mv2.png/v1/fill/w_53,h_123,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SabreAward%5BRB%5D.png)
Brand Identity Guidelines
When the Turtle Wax brand needed a unified brand identity, we were tasked with delivering a refreshed brand campaign. A significant part of the knowledge and storytelling for the future of the brand depended on a clear document illustrating guidelines for Turtle Wax. The softback final prints ended up covering everything from Logo and brand element usage, production and definition of new visuals for brand photography and creative pieces, unification of all media platforms, unification and definition of packaging allowances and mandates and everything else imaginable for defining a new direction into the future for a healthy brand.
Licensing Guide
Accomodating the new Brand ID, this licensing booklet was sent out to all Turtle Wax vendors and partners, to illustrate how to market the Turtle Wax products within their respective suites or as stand-alone SKU's.
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