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TURTLE WAX
'ROAD TO RELEVANCE' Brand Campaign
2018 GOLD SABRE
AWARD WINNER (PR WEEK)
CATEGORY:
EXCEPTIONAL BRAND BUILDING
![SabreAward[RB].png](https://static.wixstatic.com/media/386fd8_6ddf93e2a7544ee5a25027f7892bfa8f~mv2.png/v1/fill/w_53,h_123,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/SabreAward%5BRB%5D.png)
Brand Identity Guidelines
When the Turtle Wax brand needed a unified brand identity, we were tasked with delivering a refreshed brand campaign. A significant part of the knowledge and storytelling for the future of the brand depended on a clear document illustrating guidelines for Turtle Wax. The softback final prints ended up covering everything from Logo and brand element usage, production and definition of new visuals for brand photography and creative pieces, unification of all media platforms, unification and definition of packaging allowances and mandates and everything else imaginable for defining a new direction into the future for a healthy brand.
Licensing Guide
Accomodating the new Brand ID, this licensing booklet was sent out to all Turtle Wax vendors and partners, to illustrate how to market the Turtle Wax products within their respective suites or as stand-alone SKU's.
Turtle Wax Launch Email Campaign
Brand building requires a lot of communicative storytelling that engages with the audience of target. To achieve maximum exposure and new subscribers to the brand, email marketing campaigns were planned and delivered to the social media platform audience through the Shine Squad influencer program. These emails were circulated globally over the span of a year.
Shine Squad Email Campaign
Turtle Wax' social media influencer network needed an enhanced newsletter for their global network.
US Market Email Campaign
The US market had its own product lines and SKU's established, therefore needed their own marketing channels.
UK Market Email Campaign
The UK market also had its own product lines and SKU's established, therefore needed their own marketing channels.
Hybrid Solutions Email Campaign
Hybrid solutions is Turtle Wax' newest product line and the purpose of this campaign was to announce the products, boost awareness of them through the automotive industry and essentially push pre-sales and sales for the line.
Turtle Wax Carwash Email Campaign
Carwash campaign emails, offering deals and discounts to valued customers and fans of the Turtle Wax car washing products.
In-House Stationary
Part of the brand building was incorporating new corporate stationary that would be mandatory use across the global Turtle Wax offices.
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